• Felicia Soon

TRAVEL360.COM PARTNERS WITH MERIDIAN BERHAD TO BRING MTC PROJECT TO THE NEXT LEVEL

The partnership aims to boost local tourism sectors benefiting Malacca and Malaysia

Meridian Berhad (“Meridian” or the “Company”) (formerly known as Meda Inc Berhad), today announced that the Company is exploring a preliminary partnership with travel360.com, the digital expansion of AirAsia's award-winning inflight magazine travel360. The partnership aims to steer Meridian’s MTC project to greater heights and aims to see travel360.com as Meridian’s official marketing partner for the MTC project.


As Meridian’s official marketing partner for the MTC project, the partnership will holistically boost the local economy through tourism and trade for both the state of Malacca and Malaysia. Amongst the many initiatives include marketing leadership programmes at MTC’s IP branded leadership camp via exclusive packages to promote entrepreneurial spirit; and boutique holiday stays. Additionally, emphasis would be placed into promoting locally-made products from the MTC’s weekend market, and the organic and hydroponic farm.


“With travel360.com’s support, especially in the promotion of MTC as the ultimate destination for local and international tourism, we will be benefiting the local economy by attracting greater inflow of tourists into Malacca, which will in turn contribute to the national economy as a whole,” Dato’ Seth Yap, Executive Director of Meridian expressed.


Chief Executive Officer of travel360.com, Spencer Lee shared: “Meridian has a very interesting plan for MTC and we are honoured and excited to be part of this journey and contribute to making MTC a success. On a broader spectrum of the business, AirAsia.com will continue to explore even more new routes to Malacca from our ASEAN network and expand our offerings to include hotels, activities and daily deals. travel360.com will also be curating content about Malacca to inspire travel among local and international travellers.”



Photo Caption: (from left) - Dato’ Seth Yap, Executive Director of Meridian Berhad with Chief Executive Officer of travel360.com, Spencer Lee at the signing ceremony.

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