FUELS E-COMMERCE SECTOR WITH GROWING PARTICIPATION BY SMES
· The 5th #MYCYBERSALE 2018 national online sale event draws more than 1,200 merchants; nearly 70 per cent are SMEs;
· At least 600 merchants ready to ship orders overseas;
· #MYCYBERSALE 2018 attracts more than 100 partners, contributing more than 62 per cent private sector funding;
· #MYCYBERSALE 2018 has the potential to reach over 13.9 million online shoppers in Malaysia;
At the stroke of midnight on 3rd September, consumers will be spoilt for choice by the wide array of promotions and deals at www.mycybersale.my from various retail categories to choose from. These include electronics, fashion, baby and kids, travel, health and beauty, home and living, food and beverage, wellness services, home appliances and sporting equipment.
The 5th #MYCYBERSALE 2018, happening from 3rd to 7th September, is set to become Malaysia’s biggest ever national online sale event since 2014, with over 1,200 merchants offering products and services in more than 20 retail categories.
The event organised by the National ICT Association of Malaysia (PIKOM) and supported by the Malaysia Digital Economy Corporation (MDEC) is proving to be a successful model for the Small Medium Enterprises (SMEs) with almost 70 per cent of the participating merchants coming from this sector.
The regional and international brands taking part in this online sale event include Lazada, Shopee, Shopback, 28Mall, Malaysia Airlines Berhad, Qoo10, Hermo, Shopback, Coca Cola, Mead Johnson and Unilever.
“#MYCYBERSALE merchants have lined up attractive deals and items at hugely-discounted prices for consumers to take advantage of. This is the time to grab fantastic travel deals, your favourite tech gadgets, shop for festive holiday gifts and year-end parties,” said the Chairman of PIKOM, Ganesh Kumar Bangah, who was speaking at the launch of “#MYCYBERSALE 2018 attended by more than 350 guests, at Sime Darby Convention Centre in Kuala Lumpur on 28 August 2018.
Ganesh added that almost two thirds of the Malaysian internet users are online shoppers and #MYCYBERSALE 2018 has the potential to reach over 13.9 million online shoppers in Malaysia. He also believes that the targeted RM370 million in GMV for the event will be surpassed. (GMV is defined as the total revenue generated during the five-day sales period before making an allowance for discounts).
In line with its theme - ‘DRIVING GROWTH THROUGH OMNI CHANNEL COMMERCE,’ #MYCYBERSALE 2018 is aimed at encouraging SMEs and micro-enterprises to adopt an omnichannel approach for their businesses to reduce dependency on social media private messaging sales.
More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and South East Asia. In 2017, #MYCYBERSALE attracted 1,007 merchants generating RM311 million in GMV, with RM39 million in export revenue.
#MYCYBERSALE 2018 event drew strong support from more than 100 leading corporate and retail brands in the private sector which included Pinnacle Partners Commerce.Asia, Fusionex, Mastercard and Lazada; Premier Partners Mobiversa, SAP Malaysia, Shippop, Shopback, CapFiX and y5zone Malaysia; Gold Partners iPay88 and Malaysia Productivity Corporation (MPC) and Silver Partners SF Express, eGHL, GDex, LWE, SF Express, World First and City-Link Express. The event also attracted initiative partners and marketing partners as well as lucky draw sponsors.
“This is the second year that PIKOM is helming #MYCYBERSALE and I am confident it is on a progressive road to become a fully self-sustainable event as more than 62 per cent of the event this year is funded by the private sector compared with 40 per cent last year,” Ganesh added.
#MYCYBERSALE event will be held annually between the National Day and Malaysia Day for consumers to take advantage of the attractive deals and rock-bottom prices, offered by the merchants during these memorable national celebrations.