• Felicia Soon

A Hidden Gem by The Sea - ANANTARA DESARU COAST RESIDENCES

Award-winning developer, Minor International debuts luxury branded residences in Desaru Coast

By Felicia Soon

Minor International recently announced the launch of Anantara Desaru Coast Residences – the first Anantara-branded development in Malaysia.


Developed by Minor International (MINT) – one of the largest hospitality, restaurant and lifestyle companies in Asia Pacific – and Themed Attractions Resorts & Hotels (TAR&H) – a subsidiary of Khazanah Nasional Berhad, - Anantara Desaru Coast Residences features 20 three and four-bedroom private pool villas.


In a recent Zoom meeting, Micah Tamthai, Vice President of Real Estate, Minor International, shared with LW Media Desaru’s vast growth potential as a luxury destination. Paired with MINT’s decades of experience in branded residential management, Anantara Desaru Coast Residences is an excellent investment opportunity.


Situated along 17 kilometres of pristine beachfront, Anantara Desaru Coast Residences sets the standard for family-friendly luxury on Desaru Coast – a developing coastal destination that is well supported by private and public investments, located within driving distance from Senai airport (one hour) and major cities, including Johor Bahru (75 minutes) and Kuala Lumpur (four hours).

Modern, open-plan layout overlooking an extensive view.

Desaru Coast’s stunning location and rich coastal heritage have inspired - a modern, open-plan architecture that encourages the addition of – multi functional spaces and an elegant interior design allowing panoramic views of the South China Sea to be the ultimate focal point.


The elegant villas, ranging in size from 3,100 to 6,426 square feet, offer indoor-outdoor living by letting natural light and the ocean breeze to come through the floor-to-ceiling windows, and connecting open dining, lounge areas, and expansive pool decks. Surrounded by lush foliage for added privacy, spacious en-suite bedrooms boast views of the infinity pool, beach and ocean.

Anantara Desaru Coast Residences – dining room.

Anantara Desaru Coast Residences was recently awarded Best Luxury Landed Development and Best Landed Development in Malaysia by the Asia Property Awards (Malaysia), for blending contemporary architecture with alluring coastal interior design, making it the ideal home for families who want to experience luxurious seaside living in an ecologically sensitive setting.


The residences are managed and serviced year-round by the adjacent Anantara Desaru Coast Resort & Villas. Owners and residents enjoy exclusive access to the resort’s five-star amenities including a private beach, a lagoon pool and an ocean-fronting infinity pool, Anantara Spa, fitness centre, kids and teens clubs as well as myriad Malaysian, Thai and international dining options.


Family-friendly attractions in Desaru Coast include two championship golf courses offered by The Els Club Desaru Coast, an adventure waterpark, a waterfront retail village, a conference centre and other world-class hotels and resorts.

The residences are available for purchase at a starting price of MYR 7.5 million.

Maiden Luxury Project

Anantara Desaru Coast Residences is MINT’s first real estate investment in Malaysia under its award-winning luxury brand, Anantara. The development is a joint venture between Thailand-based MINT and its Malaysian partner TAR&H.


“We are excited about this opportunity, and are honoured to be recognised by our peers as we venture into Malaysia. Our plan for the future, is to expand in South East Asia by developing more resort residential projects in the region,” said Tamthai.

Anantara Desaru Coast Resort & Villas – pool deck.

“Anantara Desaru Coast Residences offers a unique blend of luxury, resort-style beachfront living and family-friendly amenities. The beachfront location, in the heart of the Desaru Coast is unique, as families can enjoy an exclusive seaside retreat with exclusive access to the resort’s five-star amenities,” he added.


“What sets us apart from the others, is we are different in the concept of branded residence. Developers usually build condominiums or housing projects as a stand-alone, but because we are a global company focused on three core businesses: - hospitality, restaurants, and lifestyle brand distribution, we are able to offer world-class services. Thus, we think this branded residence concept will work quite well here,” said Tamthai.


Anantara Desaru Coast Residences was launched earlier this year and is targeted for completion within Q4 this year. The hotel has been in operation since December 2019.

Anantara Desaru Coast Resort & Villas – lounge area.

Commenting on Anantara Desaru Coast Residences challenges, Tamthai said their team has categorised them into three aspects. The first challenge was the location, “Desaru Coast is still an emerging, up and coming destination. It is not yet as popular as other areas in Malaysia, but we see it as a first-mover advantage. Based on our experience of developing hotels and real estate in Thailand, we like to pioneer new destinations. Desaru Coast is an area where there will be a potential increase in value in the near future.”


The second challenge was the landscape, “When we studied the site, it was very flat. The one thing we wanted to showcase was the fact that we were right in front of the sea, hence we wanted as much ocean facing views as possible. So, we worked together with our consultant – WOW Architects - to fulfil a very important criteria… every residential villa must showcase views of the sea.”


The third was creating additional property value. As it is their maiden luxury development in a new destination, the developer formulated a rental scheme to further increase the value of the property for new homebuyers and investors. “We offer a rental programme to our buyers. When purchasing a residence, owners have the option to lease it to the hotel to rent it out, giving them an opportunity to generate returns for their investment. As the Desaru Coast area develops further, there will also be some upside resulting from villa capital appreciation should owners wish to re-sell their property after a few years.”

Anantara Desaru Coast Residences – living room.

Meeting Buyers’ Demand

Many homebuyers look for a product that is safe, private and convenient. Anantara Desaru Coast Residences offer all amenities under one roof, whether it is having your own private pool, sunroof at your lounge area, direct beach access, your own butler service or access to hotel facilities.


“Most people like to frequent places that are convenient. Bearing that in mind, Anantara Desaru Coast Residences offers the convenience of just giving the hotel a call when you are coming down to visit and a dedicated residences team will set up your villa for you. Owners and guests staying over in the villas get to enjoy the privilege of resort services at their fingertips, such as having their own butler with personalised and anticipatory attention to their needs.”

Anantara Desaru Coast Residences – pool.

In regards to the future plans for Anantara Desaru Coast Residences, the developer plans to improve the landscape further by filling the gardens with more foliage to make the villas feel homey and create a sense of tranquil seclusion.


“The flat ‘green’ roofs that use on the residential villas will also allow for local flora to grow across the top and integrate the structure into the landscape over time.”

Additionally, the developer is planning to introduce more facilities within the project. “We are looking into adding tennis courts and other sporting facilities. With championship golf courses and a waterpark already in the master development, there is a potential for Desaru Coast to become a sports and wellness hub.”


For information about Anantara Desaru Coast Residences, visit: www.anantaradesaru-residences.com

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